The latest report from the NPD Group has found that 40 percent of people who have played an upgradable freemium game have made an in-game payment to extend or enhance the experience. The Insights into the Freemium Games Market report, which survey...
I think we can safely declare 2011 the year when the free-to-play model was comprehensively proven. Zynga floated and raised $1 billion at a valuation significantly above that of Electronic Arts. That is an amazing achievement for a company that d...
PopCap's flagship Bejeweled has seen a total 40 million lifetime units sold on mobile platforms, second only to Tetris. Now the company aims to keep the game in step with evolutions on the platform, launching new editions that will establish it as...
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