“The most effective leaders throughout history have been great communicators, yet the vast majority of modern day CEOs and C-Suite executives are conspicuously absent from social media channels.” This raises the question about why C-Suite executiv...
Last week a bizarre decision by the prestigious Mayo Clinic had my college class rumbling with outrage. One of the most popular class exercises I use to demonstrate the importance of blogging and content strategy is dividing the class up to dissec...
(This was also a guest post which appeared on the Silverpop blog.) Recently, BMA New Jersey invited Jeff Ogden of Find New Customers (and Producer and Host of Marketing Made Simple TV) to deliver the keynote address at the BMA-NJ Social Media Symp...
FACEBOOK'S disappointing trading debut could have a ripple effect on everything from IPO valuations to venture-capital funding.
Our world has become more social. We are more than ever an interconnected species; existing in new digitally urbanized neighborhoods that transcend physical geography. Our communities consist now not of our neighbors -- most of us don't even know ...
J.J. McCorvey, a reporter at Inc. magazine, outlines the best practices for successful use of social media in a recent article. Here’s my summary of the best 5 tips as they relate to B2B Marketing. 1. Define Your Target Audience – be mindful that ...
It’s that time of week again when we take a look at the latest social media news, and highlight some of the most interesting stories. You couldn’t avoid news of Facebook’s IPO lately if you tried, and the social network’s historical week ended wit...
A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we’re marketing to them on those platforms. They started out looking for something completely different – the gaps in the capabilities and perspe...
(TrendHunter.com) As vastly different companies starting from incredibly different starting bases, Facebook and Google are both royalty in the Internet world, but who is King? Facebook might have the users, but what...
CHICAGO -- Bridget Houlihan rifled through her gift bag and pulled out a gray T-shirt with a circular Chicago Cubs emblem on the front and FOLLOWER emblazoned across the back, resting on a row of logos from the top social media websites. "This is ...
There is a lot of debate about how many ID’s should you really have. I have gone back and forth on this topic too. One Company ID – representing the company and a specific person who is employed by the company. Option 2 Personal ID and Company ID ...
Every customer is a reporter. Every employee is in marketing. And speed matter like never before. In The NOW Revolution, you'll learn: - How to build a culture that empowers social - How to activate your customers and employees - How to listen and...
